The 5 effective steps of branding
At the beginning we must define the Identity of your brand, this means that all the values that are associated with your brand must have their justification and thus begin to highlight the relevant concepts that distinguish it from other companies.
Once the perception you want of your brand is defined, the design will create the perfect harmony with the intention of implicitly projecting your identity, a color palette will be defined that will become the institutional colors of your company.
To create and visualize the marketing strategy, it is essential to carry out a deep investigation of your product or service, your competition, your audience and how they perceive you.
Once the previous points are clear, we reach the point of the strategy where decisions are made, goals are projected and instructions are given to begin taking action towards your audience.
Advertising is the result of the previous steps and if you punctually followed the observations we mentioned, here your brand, product and / or service will be disseminated in different communication channels generating the success we seek.
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